Joe Fernandez
USER EXPERIENCE DESIGNER / CERTIFIED SCRUM MASTER
As a passionate UX designer driven by analytical thinking and human centered design, I strive to use my skills to help develop substantive solutions that meet the user needs and company goals harmoniously.
Led by foundational UX Design principles, I look for solutions in their clearest and simplest forms. Unfortunately, getting to that level of simplicity is paradoxically, incredibly complex.
Digital assets, as a product or built to support products or services, require constant improvement as demanded by market forces as well as by the users. Corporate initiatives to expand valued metrics in appreciable ways tasks the user experience designer to think empathically of the users’ needs in relation to said metric.
Every project, MVP, or sprint comes with their own uniqueness, based on a myriad factors. Determining the definition of done in relation to the current state of the digital asset and in relation to both the user and corporate needs, even as technology and prefered style will change regularly, can seem daunting. Where does this digital project exist on the UX pyramid and where should it live? Are the foundations set for the next level?
I bring to you a process that relies on the full spectrum of UX design. From data collection to synthesis to pixel perfect prototypes and the iterative process therein is all fascinating to me. Representing any phase of the UX process is well within my capabilities.
By relying on qualitative and quantitative data, the process of finding the clearest and simplest solution can begin. However, synthesizing the data into actionable tasks that creates meaningful design concepts in such a way as to validate the hypothesis is where the magic happens. Creative thinking and executing creative designs within the bounds of data, user needs and company goals requires views from the macro to the micro. With my experience, my skills and my fortitude, I bring all this to the table as your next UX Designer!
Thank you for stopping by and feel free to contact me at joefer@mac.com
